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Aug CTBN Forum Event

Wednesday, August 19, 20262:30 PM ET · 1:30 PM CT · 11:30 AM PT

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Weeds, Tech & Scale: Startup Field Playbook A Keynote Presentation from Dr. Lynn Sosnoskie, Associate Professor, CALS What if the toughest weeds held a masterclass in scaling technology for any founder? Join Cornell AgriTech’s Dr. Lynn Sosnoskie for Weeds, Tech & Scale: Startup Field Playbook. A nationally recognized innovator in precision weed science, she fuses AI, robotics, lasers, and on-farm reality to solve one of agriculture’s costliest challenges. In this high-energy keynote she reveals how next-generation systems are rewriting crop protection—while sharing the hard lessons most innovators learn too late across industries. You’ll discover why weeds account for billions of dollars in crop losses and management costs each year, how conventional tools are hitting their limits, and what autonomous, site-specific technologies actually deliver in the field. Lynn shares the unvarnished realities: why tech built for west coast crop production systems could struggle on the East Coast’s small, irregular farms; how weeds inevitably adapt; and why continuous overuse can accelerate failure, just like antibiotics. For entrepreneurs and product leaders across industries, this is pure transferable gold—frameworks for validating tech under messy conditions, designing for regional realities, building in failure modes, and quantifying the hidden human ROI of safer, more appealing work. For CALS alumni and food-system professionals, it’s a front-row look at the sustainable tools reshaping specialty crops, stewardship, and farming’s future. For all alumni—walk away with practical insights—whether scaling hardware, software, services, or your own next chapter.
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Weeds, Tech & Scale: Startup Field Playbook A Keynote Presentation from Dr. Lynn Sosnoskie, Associate Professor, CALS What if the toughest weeds held a masterclass in scaling technology for any founder? Join Cornell AgriTech’s Dr. Lynn Sosnoskie for Weeds, Tech & Scale: Startup Field Playbook. A nationally recognized innovator in precision weed science, she fuses AI, robotics, lasers, and on-farm reality to solve one of agriculture’s costliest challenges. In this high-energy keynote she reveals how next-generation systems are rewriting crop protection—while sharing the hard lessons most innovators learn too late across industries. You’ll discover why weeds account for billions of dollars in crop losses and management costs each year, how conventional tools are hitting their limits, and what autonomous, site-specific technologies actually deliver in the field. Lynn shares the unvarnished realities: why tech built for west coast crop production systems could struggle on the East Coast’s small, irregular farms; how weeds inevitably adapt; and why continuous overuse can accelerate failure, just like antibiotics. For entrepreneurs and product leaders across industries, this is pure transferable gold—frameworks for validating tech under messy conditions, designing for regional realities, building in failure modes, and quantifying the hidden human ROI of safer, more appealing work. For CALS alumni and food-system professionals, it’s a front-row look at the sustainable tools reshaping specialty crops, stewardship, and farming’s future. For all alumni—walk away with practical insights—whether scaling hardware, software, services, or your own next chapter.